The Business that makes a difference and not just a profit

John Burroughes | Entrepreneurial Leadership Coach | Empowering Visionary Founders to Think Beyond Tactics & Achieve Extraordinary Results

Beyond the Tactics: Lead, Don’t Just Launch

Ready to build a business that’s more than just profitable? My unique coaching methodology isn’t about the ‘how-to’s of startups; it’s about cultivating the entrepreneurial leadership mindset to create lasting impact. If you’re a self-starter with a vision beyond the bottom line, ‘Beyond the Tactics’ will equip you to lead with purpose, build a company that matters, and achieve success on your own terms.

Through four 90-minute 1:1 online coaching sessions, active learning guidance, and follow-up asynchronous coaching, you’ll be empowered to make real changes in your thinking.

This is a flexible, timely, and impactful methodology that is best undertaken before you launch but invariable I’m delivering it after Founders have and appreciate they need to go beyond the tactics.

Don’t just launch a business, lead a movement. Sign up for the first session of ‘Beyond the Tactics’ today for free and no obligation. john@bitethecherry.com or 0791 8685029 or read on!

From Profit to Purpose: How to Think Like a Leader and Build a Business That Matters

Introduction

As a dyslexic thinker, I see patterns differently. This unique perspective has allowed me to develop a powerful coaching methodology that helps business owners achieve extraordinary success. The University of Cambridge recognises dyslexics’ “enhanced abilities” in discovery, invention, and creativity, and their knack for identifying patterns that others miss. This blog post reflects my thinking style – direct, insightful, and focused on impact.

The Big 4 Decisions for Entrepreneurial Leaders

I’ve discovered that truly successful entrepreneurs consistently make and revisit four fundamental decisions:

  1. Place and Purpose: Is your business in the right market with a compelling purpose?
  2. Customer Focus: Are you attracting and serving the ideal customers within that market?
  3. Product/Service Alignment: Are you offering the right products or services that meet your customers’ needs?
  4. Business Model Optimisation: Do you have a business model that generates profit and creates positive change?

These decisions are about doing the right things, not just doing things right. This requires a leader’s mindset, not a manager’s. As Peter Drucker wisely said, “Management is doing things right; leadership is doing the right things.”

Shifting from Manager to Leader

Many business owners excel at management – the operational side of running a business. However, they often lack the leadership skills needed to make strategic decisions and drive meaningful impact. To achieve true success, you need to shift your mindset and behave like an entrepreneurial leader.

The Neuroscience of Change

Traditional coaching focuses on increasing awareness and changing feelings to influence thinking and behavior. But neuroscience suggests a more effective approach: changing behaviour directly to reshape thinking and feeling. By adopting the habits of successful entrepreneurs, you can rewire your brain for leadership.

My 4-Step Coaching Methodology

This methodology helps business owners develop the entrepreneurial leader’s mindset:

  1. Step 1: Cultivate the Right Behaviors: Adopt the habits of successful entrepreneurs, such as being purposeful, decisive, resilient, and adaptable.
  2. Step 2: Define Your Place and Purpose: Identify the right market and articulate a clear purpose that resonates with your ideal customers.
  3. Step 3: Design a Repeatable and Scalable Business Model: Develop a system for consistently delighting customers and generating profit.
  4. Step 4: Work On the Business, Not In It: Delegate effectively, empower your team, and focus on strategic leadership.

Key Habits of Entrepreneurial Leaders

To accelerate your transformation, cultivate these seven habits:

  • Consistent Curiosity: Explore new ideas, challenge assumptions, and seek opportunities for growth.
  • Forming Opinions: Develop informed perspectives and make confident decisions.
  • Framing: Gain a clear understanding of your business’s current position and direction.
  • Pathfinding: Set a clear vision and navigate towards it with agility and purpose.
  • Fluidity: Adapt to challenges, embrace change, and find creative solutions.
  • Orchestrating: Build and lead high-performing teams by empowering and motivating individuals.
  • Intense and Relentless Execution: Maintain focus, drive, and commitment to achieve your goals.

Building a Business That Makes a Difference

By following these steps and cultivating the right mindset, you can build a business that not only generates profit but also creates positive change. A clear vision, ethical mission, and commitment to making a difference will attract loyal customers, dedicated employees, and enthusiastic supporters.

Beyond the Tactics: Lead, Don’t Just Launch and Scale

To help you on this journey, I offer a coaching methodology called “Beyond the Tactics: Lead, Don’t Just Launch and Scale.” This provides the tools and guidance you need to think like an entrepreneurial leader and build a business that truly matters.

Contact me today for a free introductory session by ringing +447918685029 or emailing me at john@bitethecherry.com

Conclusion

Building a business that makes a difference requires more than just good management. It demands leadership, vision, and a commitment to creating positive change. By adopting the right mindset and habits, you can unlock your full potential as an entrepreneurial leader and build a business that leaves a lasting legacy.

When the student is ready, the teacher(coach) will appear”-Budha



This is what some of my client’s say about my methodology;

I recently completed the coaching course with John Burroughes ..when I started I had absolutely no idea what it really took to be an entrepreneur but by the time I finished it I had a much greater understanding of what it involves, what I need to do and how to go about it. John is clear, patient, concise and is very passionate about what he does which comes across in his approach and manner.. I couldn’t recommend him and his methodology highly enough

James Carrington
Musician, songwriter, Music Teacher and Entrepreneur

Martin Robinson FCILT MScMartin Robinson FCILT MSc· 1stFirst degree connectionDedicated to cutting wastes in logisticsDedicated to cutting wastes in logisticsAugust 3, 2023, Martin was John’s clientAugust 3, 2023, Martin was John’s client

    • I’d recomnend John’s 5 sessions “How to Think like an entrepreneurial leader” methodology, to any entrepreneur who is seeking to formulate the fastest route forward with their venture.

      You’ll be signposted to lots of relevant business school type materials, to help you to reevaluate and if necessary redirect your efforts, and you’ll benefit from John’s in-depth expertise in business coaching and business building.

Andrew ParkerAndrew Parker· 1stFirst degree connectionDirector at Andrew Parker Associates LtdDirector at Andrew Parker Associates LtdApril 4, 2023, Andrew was John’s clientApril 4, 2023, Andrew was John’s client

    • “ I undertook John’s “How to think like a Leader(not just a manager)” course during the first COVID lockdown in 2020.

      As a direct result of that, I set myself 5 objectives for my business, including some fairly fundamental step changes. Having revisited those objectives 3 years, I note that not only have I achieved all 5 but turnover has increased by 75% in the subsequent 3 years. Profitability has also increased and the business is less dependent on me and more sustainable. Without John’s support and guidance at that time, I would not have had the confidence to pursue and achieve the results I have. “

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